Even if you do not have a TV, it was difficult to miss the advertisement campaign from Apple: “Hello I’m a Mac. And I’m a PC.” If you have missed it out, here is one of the latest one to date: the flashback.
I am a big fan of Apple computers, and there are right that for a home computer desktop there are two possibilities: a PC or a Mac. However, there advertisement do not emphasise on the hardware (which is nowadays pretty similar) but more on what can be done with them. So it should have better been called: “Hello I’m OS X. And I’m Windows.”
But on this ground, there are more than those two systems, many alternatives like Ubuntu Linux, FreeBSD, etc. do exist. That is what maybe triggered a counter campaign from Novell (Linux distributor of SUSE Linux). I am calling it “Hello, I’m an alternative!“.